Having collaborated with IDPE's exceptional team for over 13 years, Potentiality has witnessed their inspiring growth first hand. We're honoured to be a 'Major Partner' in 2024 and remain committed to supporting IDPE's mission. Hosting their 25th anniversary celebrations at this year's conference was a 'sparkling addition' to our involvement – make sure you check out the silver attire contributions in the conference photos!
Congratulations to IDPE on this significant milestone! Here's to many more years of empowering and inspiring development teams across the UK and beyond.
The Importance of 'Engagement'
IDPE and Potentiality have both been advocates of 'Engagement' for many years. So why is it only in relatively recent years that we have begun to understand the 'Real Power' of Community Engagement?
Engagement is not just about talking, emailing, making phone calls and getting together. It is the way these things are done that is hugely important, and the outcomes of these interactions are incredibly valuable.
To be able to create great Community Engagement, track every response (automatically and manually) and then analyse and use that information to help and guide your decision making going forward - this is incredibly powerful.
To see how valuable this sort of data is, take a look at this case study from Auckland Grammar School, who conducted an independent analysis of years of data that was stored but doing nothing until it was brought into Potentiality – the results are mind blowing!
AGS Engagement Data Analysis Case Study.
Get in touch to find out how Potentiality can help you to create, track and analyse your Engagement data.
Making your database indispensable
As the new government settles in and introduces new regulations, the possibility of VAT being charged on independent school fees by September 2025 becomes more real.
In this changing landscape, your database is a valuable tool to build relationships and engage with your community, fundraise, and identify prospective admissions and donors—so now is the time to showcase its value!
Here are a few ways to make your community feel valued:
- Personalised Birthday Emails/Cards: Celebrate special moments with personalised messages.
- Peer Year Reunions: Organise events to bring alumni together and strengthen bonds.
- Alumni-Led Career Days/Speeches: Inspire current students with talks from successful alumni.
- Fundraising for School Improvements: Engage your community in initiatives to enhance school facilities and opportunities for their network.
- Advertising in the Business Directory: Provide a platform for community businesses to connect and thrive.
Each of these efforts fosters a real sense of community, where individuals appreciate their shared background and help instill loyalty in the next generation. Now more than ever, it's essential to demonstrate the benefits your school can offer, ensuring that people are eager to join and participate in your community, become students and benefit from all your school has to offer them during their personal journey.
Get in touch to learn more about Potentiality's Online Community platform and powerful Database -
T: 020 3290 1663
W: ptly.com
Elevate Your Fundraising with Ethical Tools
In today's fundraising landscape, ethics and efficiency go hand in hand. As organisations seek to build trust and long-term relationships with their donors, ethical fundraising has become a cornerstone of success. Potentiality's suite of fundraising tools offers a powerful solution for organisations looking to elevate their fundraising efforts while maintaining the highest ethical standards.
With 'Machine Learning Analysis', 'Donor Prospecting' and 'Ethical Fundraising' tools all built into the Potentiality 'Zero-Input Fundraising Database', organisations can propel their fundraising strategies, driving impactful results without compromising on integrity.
At its heart, Potentiality empowers nonprofits to fundraise effectively and ethically.
To learn more about this you can read our 'Introduction to Ethical Fundraising' article in the resource library.
Contact salesuk@ptly.com for a chat and book a demo to see how we can help your cause.
Unleashing the Power of 'Engagement'
Coming from America, this 'one day' event has transformed into 2, 3 and more days of bringing communities together providing entertainment and reason to give money and time.
Giving Days are an excellent way to bring focus to a specific need / area within your school and can raise the profile of your cause. And if you have the right technology to support your role, not only are you likely to raise more, but you also then have the very valuable data from your hard work to analyse and use to evolve.
The reason donors give, the reasons they don't, the point within the campaign they give or what turns them off, the type of marketing that inspired them or prompted them to ask you to unsubscribe them – every single one of these stats is important.
Potentiality's Giving Day platform offers the same in depth technology associated with their Online Community, Events and Fundraising platforms. Every stat is recorded and available instantly from newsletter clicks to post hits, email reads to subscription requests creating a live overview of how your Giving Day is performing, allowing you to flex and adjust based on the response of your community.
If you are a data lover and want to find out more, get in touch with us for a chat –
W: www.ptly.com
T: 020 3290 1663
Event Season is Here!
It's a busy time for schools and development teams as they plan reunions, school shows, summer fetes, and more. Keeping the process simple, secure, and efficient is essential—but how can you achieve this successfully?
A well-integrated events platform is key. Ensure that your platform is directly linked to your database to avoid the risks of exporting and handling private data across multiple systems.
When evaluating your events platform, check that it includes essential features such as:
✅ Seamless registration & ticketing (with QR codes for quick entry)
✅ Flexible seating plans to accommodate different event layouts
✅ Secure and easy payment options
✅ Donation features to encourage additional support
✅ Merchandise sales for programmes, branded items, or raffle tickets
Additionally, having your Comms Hub linked to your events platform is invaluable. It allows you to:
Easily contact attendees with updates or last-minute changes
Manage waiting lists and invite guests as spaces open up
Send reminders and event details to ensure a smooth experience for all Eliminate the need for manual handling to maintain your security levels
By using the right tools, you can streamline event planning, improve security, and enhance the experience for your school community.
To learn more – contact Potentiality
'New Year, New You, New Database!'
The New Year is, rightfully, a time for reflection on life, health, happiness etc. and it's also the perfect time to invest in improving your work life! If you don't already have a database or your current database is 'a bit clunky', 'a bit too expensive', or doesn't quite hit the mark for job satisfaction, then it's time to change! Get in touch to explore new technology, new ideas and new solutions at Potentiality. Let us know if you'd like to speak to people and teams who already use Potentiality and are loving the benefits.
The realms of possibility in AI
The realms of possibility in AI In the world of development, resources are your friend. Time is precious, staffing levels and budget may not meet your hopes and needs. So how can you make it work and what immediate advantages can it create for you? Potentiality explores the realms of possibility in AI. Find out more here.
Does Your Community 'Feel the Love'?
Ensuring that your community feels seen, heard, and appreciated is essential for fostering meaningful connections. But what are the simplest and most effective ways to do this? Here are a few impactful strategies to engage with your community using your database:
1. Personalized Recognition: Tag individuals in photo albums and encourage them to tag their friends, creating a sense of inclusion and nostalgia.
2. Special Occasion Messages: Send personalized birthday or celebration emails to let members know they are valued.
3. Peer Year Reunions: Organize and invite them to reunions that celebrate their Peer Year, reinforcing lifelong connections.
4. Business Spotlights: Offer community members the opportunity to share their business details and enjoy free advertising within your network.
5. Public Celebrations: Congratulate members publicly on milestones like weddings, engagements, and baby announcements to show your support and joy for their achievements.
These simple yet powerful actions create a sense of belonging, reinforcing that each individual is a cherished part of your school's heritage. A well-maintained database allows you to automate and schedule these important communications effortlessly, strengthening your community relationships with ease.
Want to learn how to enhance your community connections? Contact us at info@ptly.com, and let's make your community feel truly valued!