Barclays Private Bank's 2025 report, The Modern Philanthropist, highlights a significant shift in charitable giving among UK high-net-worth individuals (HNWIs). The median annual donation has increased from £5,500 in 2019 to £12,000 in 2025, surpassing inflation and other financial growth metrics. This surge reflects a broader trend of HNWIs becoming more intentional and strategic in their philanthropy, with many integrating giving into their financial planning. The report also notes that modern philanthropists are increasingly focused on measurable impact, often preferring to support causes where they can see tangible outcomes. Additionally, there's a growing emphasis on collaboration, with many donors choosing to work alongside other philanthropists and organisations to amplify their contributions. This approach not only enhances the effectiveness of their giving but also fosters a sense of community and shared purpose among donors.

Source:  privatebank.barclays.com, PDF