The Chartered Institute of Fundraising is marking Giving Tuesday today by announcing its Philanthropy 2035 project, a bid to 'celebrate generosity nationwide' and to support growing philanthropy across the UK.

Philanthropy 2035 is a three-stage research project and part one is published today. The initiative:

Explores the challenges charities are currently facing when reaching and retaining major donors.

Sets out the trends that will shape philanthropy over the coming decade and the steps the CIOF, charities, government and the wider sector can do in the short-term to encourage philanthropy.

Proposes steps to encourage philanthropy in the short term that the CIOF, charities, government and the wider sector can take.

Source: www.fundraising.co.uk