Masterclass: Storytelling
| Date | October 01, 2024 |
| Time | 10:00 to 12:00 +0100 |
| Location | IDPE online masterclass |
| Cost | Dependent on membership status |
Following her popular storytelling workshop at the IDPE 2024 Annual Conference, Kurstin Finch Gnehm returns, delving deeper into the neuroscience behind our natural attraction to narratives and exploring how to harness the power of evidence-driven storytelling in fundraising.
Discover how stories have helped us to survive and advance as a species, the theories behind what continues to make stories so powerful in daily life, and the strategies that you can use at a senior level to elevate your stories to influence the behaviour of donors and prospects.
Through practical exercises, you will develop proficiency in using the ‘narrative arc,’ a model designed to help produce the most compelling narratives. By the end of the session, you will be equipped with the skills and knowledge to enhance your school’s campaigns with stories that boost engagement and drive donations, ultimately elevating your fundraising efforts.
Key learning areas will include:
- The science behind brain chemistry and storytelling
- The power of the ‘narrative arc’
- Practical experience building stories to drive fundraising
Who is it for?
Senior development professionals, including:
- Development managers, senior development associates or equivalent
- Development directors, deputy/associate development directors or equivalent
- IDPE members and non-members
Kurstin Finch Gnehm, Group Head of Philanthropy, Corporate Partnerships and Trusts at Dog's Trust
Kurstin Finch Gnehm is a senior fundraiser with experience leading across major gifts, individual giving, legacies, and advancement services. Kurstin is currently the Group Head for High Value Giving at Dogs Trust, where she coaches her team on using stories to drive individual, trust and corporate gifts to promote dog welfare. Previously she served as the deputy director of philanthropy at the Royal Academy of Music, the U.K.’s top conservatoire, where she looks after individual giving, stewardship, legacies and events. She has also worked in the fundraising team for two of the U.K.’s ancient universities, the University of Aberdeen and the University of St Andrews, where she served as part of the 600th anniversary campaign team. Kurstin started her fundraising career at Linfield University in the United States and holds degrees from Linfield, Oregon State University, and the University of Iowa, where she has also taught communication and gender studies classes. She has a seat on the Learning and Development Committee at the Institute of Fundraising and co-chairs the fundraising track of the CASE Europe Annual Conference. Areas of expertise include data-driven fundraising, regulatory change, and stakeholder management, and Kurstin regularly writes and speaks about fundraising for the IDPE and CASE Europe.
Masterclass:
- Other than those presenting, corporate partners will not be admitted.
- Places will be allocated on a first come, first served basis.
- If the masterclass is popular, IDPE may request schools send one delegate only to ensure all member schools can participate.
- If, after registering, you are unable to attend the masterclass, please let us know as soon as possible so that we can offer the place to someone else.
| Independent school member | State school member | Independent school non-member | State school non-member |
| £85 | £70 | £95 | £75 |
Terms and conditions - IDPE online masterclasses:
Payment must be received before the start of the masterclass session and cannot be made in instalments. Cancellations must be received in writing and emailed to info@idpe.org.uk. Cancellations received at least four weeks before the session will receive a full refund. No refund will be made for cancellations received within four weeks of the session. Any costs incurred from online payment will not be refunded.
If in exceptional circumstances the session should need to be cancelled by IDPE, all delegates will be notified and, where possible, the session will be re-arranged. Should IDPE cancel the session, delegates will be eligible for a full refund of the session fee. When cancelling an event with more than four weeks' notice, IDPE will not be liable for any expenses incurred by the delegate.
If you have any questions, or experience any difficulties, please call us on 01225 829030 or email info@idpe.org.uk.